Search Engines are the best tool for finding information on the web so it’s a very fundamental function of SE’s is to provide us with the most relevant results. The question is: what among the leading major search engines (Google, Yahoo, and MSN) can provide us the best and most relevant information we are looking for? As a search engine user, we want to have the exact, correct, relevant and informative results that’s why we are using it. Below is the comparison of the three major search engines that will hopefully be useful not only for search purposes but also for search engine marketing strategies.
Google.com
Google Inc. is an American internet search and online Advertising Corporation and now expanding to more user friendly and interactive web services. Google was greatly known for their web search engine service for a long time. Google search engine is the largest, widely known and used search engine on the web. It uses algorithms that compute and weighs crawled web pages for search results purposes. It has simple and user – friendly interface. Useful features and tools are also added. In terms of relevancy and search functions, it filters web pages heavily and displays relevant results to users. It is also good in determining if a link is a true citation or just an artificial link. Put more value to link quality over link quantity. It also evaluates site popularity by checking number of referrals. Many web experts and users have proven that Google search gives better and more search results than any other search engines. The fact that it is the most widely used search engine, it simply means that more users (and counting) prefer Google web search engine than Yahoo! or MSN. So far, it is the best and powerful search engine.
Yahoo!
Yahoo search engine is also one of the most visited websites on the Internet. It also offers web services and also known for its search engine. Like Google, it is also good in displaying search results not way too far from Google. It also has internal content and paid inclusion programs, but not firm with regards to excessive and not related links. Interface is also simple and easy to navigate thru and additional search enable services are put for users.
Microsoft Network (MSN) Live Search
MSN or LIVE Search is also one of the leading and major search engines on the web. Not like Google or Yahoo!, MSN Live is still on the progression on implementing web search services. Just like Google and Yahoo!, MSN Live Search interface is also light and have additional functions for various search activities. Talking about the internal search functions and its algorithm, it is quite poor and lengthy. Algorithm of MSN was poor It crawls the web one link at a time to add to MSN’s index that is why it takes time for your site to be indexed. MSN Live Search is still poor in terms of its algorithm, search results, and relevancy. They place too much weight on the page content but does not effectively display better results. In crawling web pages, excessive and not related reciprocal links still slips up.
Determining what is the best search engine on the web depends on the user on how it helps the user at its best with all its functions and services. Some factors stated above are just a glimpse of each SE’s functions. It is always better that it will cater the best of what you need.
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